IVY PARK Rodeo: A Celebration Of Black Excellence
Updated: Nov 17, 2021
It goes without saying that Beyoncé is a trendsetter, so it comes as no surprise that her latest collaboration with sports apparel giant Adidas is a must-have for all the fashion trailblazers. We take a look at the fourth collaboration between Beyoncé and adidas.
The latest adidas x IVY PARK collection is inspired by the inimitable style and the undeniable influence of Black cowboys and cowgirls. Known as the “IVY Park Rodeo” collection, this project celebrates the formidable impact of Black men and women on American Western culture.
The collection celebrates the oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo. A bold celebration of classic Americana reimagined for today, this is a refreshingly contemporary take on classic Western wear.
IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear fused with inspiration from the Black cowboy experience. The collection features 58 adult apparel styles, 5 adult footwear styles, and 13 different accessories.
Boasting dark denim fabrics and washed heavy French terry materials throughout, the apparel and accessories are elevated with unique denim monograms and bold purple glow cow prints. Utilitarian-inspired zips and snap fastenings complete the details.
Highlights from the apparel collection include a denim bodysuit and wide leg snap pants, a denim tracksuit, a washed French terry hoodie and matching sweatpants, denim chaps, a denim bucket hat, and a small cotton canvas waist bag.
The footwear offering is exciting as well, with two colorways of the IVP Ultraboost - one which mimics the look of denim and a new colorway for the IVP Forum Mid. This collection introduces the new IVP Super Sleek “Chunky”, with an exaggerated outsole combined with a classic upper in two dynamic colorways.
Something For The Kids
If you enjoy a little mini-me styling you'll be happy to know that for the first time, adidas x IVY PARK will also be introducing a kids’ collection, a capsule line of 16 apparel styles, offering an assortment of looks in sizes 2T-XL.
Taking its creative inspiration from the adult collection, the line appeals to fashion-conscious grown-ups who have a fresh eye on style and want their ‘mini-me’s’ to enjoy their wardrobe choices with the same enthusiasm and playful attitude towards fashion.
Highlights from the collection include purple glow cow print tights and a graphic t-shirt that reads ‘brought up rodeo’ in a printed cursive script font, as well as hoodies, shorts, sweatpants, and plain t-shirts.
The fourth IVY PARK collection launches exclusively on adidas.com for 24 hours on August 19th and is followed by a wider global launch on August 20th.